Pastimes

Product Design

The Pastimes App helps you find outdoor activity partners, making it easier to connect and enjoy your adventures.

Background & Objectives

The Pastimes App, at launch, was a platform similar to MeetUp, allowing users to create or join outdoor events. However, users preferred finding activity partners over hosting events, which felt too involved.
As a result, the app had very low user engagement. Pastimes was looking for a designer with a
passion for the outdoors to help improve the app and increase user engagement.

The Team

In our agile, tight-knit team—comprising the CEO, two mobile engineers (iOS and Android), a backend engineer, head of business development, social media manager, and myself—we collaborate closely
and make final feature decisions together to stay aligned on our goal.

Timeframe & Deliverables

The app refresh took 2.5 months from research to launch. Deliverables included two new features to increase user engagement, a new design system, and a refreshed website.

Key results

50K

new users during first 3 months of v2.0 launch

10%

new user-to-user engagement via profile or availability posts during first 3 months of launch

10x

availability posts to events creation during first 3 months of launch

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