Background & Objectives
The Pastimes App, at launch, was a platform similar to MeetUp, allowing users to create or join outdoor events. However, users preferred finding activity partners over hosting events, which felt too involved. As a result, the app had very low user engagement. Pastimes was looking for a designer with a passion for the outdoors to help improve the app and increase user engagement.
The Team
In our agile, tight-knit team—comprising the CEO, two mobile engineers (iOS and Android), a backend engineer, head of business development, social media manager, and myself—we collaborate closely and make final feature decisions together to stay aligned on our goal.
Timeframe & Deliverables
The app refresh took 2.5 months from research to launch. Deliverables included two new features to increase user engagement, a new design system, and a refreshed website.